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Record Sales at Castle 4C Virtual Buying Events in 2020 |
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Castle launched their revolutionary 4C Virtual Buying Platform in June 2020. The Castle Communication Command Centre or 4C for short is an industry leading buying and communications platform developed exclusively for Castle Members and Vendor Partners. The platform was developed through extensive technology research and utilizes the latest interactive commerce and communications technologies that deliver a complete digital strategy. |
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Their inaugural June Virtual Buying Event saw record breaking purchase volume, member engagement and vendor participation. Members from across Canada took advantage of vendor promotions and the ease of engaging directly with our participating Vendor Partners while making purchases directly through the proprietary platform. Given the success of the launch, Castle recently held a second national 4C Virtual Buying Event in September and wrapped up the 2020 Buying season with another incredibly successful event. |
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Vendor Partners were excited to bring promotional offers and special buys to our members and found the ease and utility of the platform incomparable. |
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“Castle believes that virtual events are here for the foreseeable future. Investing in this technology has opened up our events to many Castle locations from every corner of the country who may not have had the resources to attend an in-person event. Our Vendor Partners can now connect with a more diverse Castle member base. It’s a Win-Win for all.” |
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100 Milverton Drive, Suite 400 |